The example that I saw used one dollar per click as an example which could be bid as high as five dollars per click. Man...I can just see Google sending me a bill saying today 5000 people clicked on my sight and bought nothing...that will be $5000 please. No way! From the statistics I have seen that 70% of potential customers will not click on adds that come up under search anyway.
I suppose this is a way to hide paid advertising from customers by charging for search ranking. Plus they do not guarantee first page ranking anyway-even with the paid search plan.
For those of us trying to maintain a sight I suppose we could try for page 2 or 3.
I could better understand the system if it was a commission on sales results of some sorts.
My humble opinion is that Google in it's largeness is becoming very greedy. I understand that they must make a profit but it should not come at the expense of putting the small business out-of-business.
Google should remember that Yahoo and Bing are waiting in the background for the opportunity to become # 1.
Papadan
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